Situation YMC developed and executed a nationwide brand ambassador campaign and Food Truck Challenge across three college campuses, with the specific intention of reaching the college-aged audience.
Solution
"No Money Money Challenge” two-part college campaign
Customized on-campus events hosted by student ambassadors
Promotion of Food Truck Challenge to engage college student orgs
Results
860K
Unique program impressions
6.5K
PayPal transactions in 6 weeks
400%
Increase in post-program usage for 6 months
