Situation YMC built a campus program that combined physical activations with digital content to increase Gen-Z engagement with the brand. Ambassadors facilitated opportunities for students to create contest submissions using Pentel products and uploaded high-quality content to their social media platforms.
Solution
Provide physical opportunities to interact with Pentel product & submit artwork
Distribute bounce-back coupons to college students for free Pentel products
Create engaging Instagram content to educate students on the brand & contest
Results
80%
Design contest submissions attributed to ambassador efforts
581K
Impressions on ambassador social content
9,700
Student interactions during events
