Rockstar Energy Drink: College Campus Marketing

ROCKSTAR Energy Drink wanted to increase brand awareness and market share beyond their West Coast base. In addition, they hoped to increase trials and conversions in the high school and college markets.

Situation YMC designed an integrated influencer marketing program leveraging high school and college student ambassadors in markets with low brand recognition.


Hand-to-hand product sampling

Consistent online and word-of-mouth marketing

Online marketing exposure using Facebook applications



Impressions generated through printed collateral, website views, and social media


ROCKSTAR energy drink cans distributed


Photos captured by high school and college brand ambassadors

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