Situation YMC designed an integrated influencer marketing program leveraging high school and college student ambassadors in markets with low brand recognition.
Solution
Hand-to-hand product sampling to college students
Consistent online and word-of-mouth marketing by ambassadors
Development and growth of Facebook-based student groups
Results
30M
Impressions generated through printed collateral, website views, and social media
1M
ROCKSTAR energy drink cans distributed
75K
Photos captured by high school and college brand ambassadors
