Rockstar Energy: College Campus Marketing

ROCKSTAR Energy Drink wanted to increase brand awareness and market share beyond their West Coast base, while driving trial and conversion in the high school and college markets.

Situation YMC designed an integrated influencer marketing program leveraging high school and college student ambassadors in markets with low brand recognition.

Solution

Hand-to-hand product sampling

Consistent online and word-of-mouth marketing

Online marketing exposure using Facebook applications

Results

30M

Impressions generated through printed collateral, website views, and social media

1M

ROCKSTAR energy drink cans distributed

75K

Photos captured by high school and college brand ambassadors

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