Situation YMC cultivated a community of passionate and influential students to promote the Sephora Collection brand and to create authentic content using SC products. In addition to driving new customer acquisition, the in-store events amplified SC's voice and drove a significant amount of sales. On-campus tactics reinforced love for the SC brand and built a huge community of brand advocates who now see Sephora Collection as their go-to beauty brand.
Solution
Launch a digital strategy that amplified key campaigns + products
Host in-store events that encourage first-hand product interaction
Create on-campus touchpoints to showcase the SC brand personality
Results
$189K
SC product sales during in-store events
4.1M
Instagram impressions on campus rep content
42K
Unique live student interactions
