Situation YMC built a brand ambassador program across 9 college campuses in New York City and 30 college campuses nationwide. The program focused on converting energy drink, coffee, and non-energy shot users into SK Energy consumers.
Solution
Customized college student tailgates, concerts, and study breaks
Weekly guerrilla marketing sampling events by brand ambassadors
Retail store sales support through on-campus and digital efforts
Results
12M
Impressions generated during on-campus marketing events
200K
Samples distributed on campus
82%
Increase in awareness among undergrads at program campuses
