Situation YMC and Soap & Glory teamed up to create a buzz-worthy brand launch strategy focused on establishing awareness, encouraging product trials, and driving sales at key retailers. YMC assembled a team of fun and fearless “Glambassadors” to establish Soap & Glory as an affordable and high-quality beauty brand.
Solution
Product sampling and student brand education events
Distribution of exclusive coupons to drive sales to local retailers
Digital brand content creation and social posting
Results
4.5M
Social impressions generated by student content
4.5%
Coupon redemption rate
35K
Product samples distributed
