Situation YMC recruited a diverse group of Street Team Members (STMs) to promote Spotify summer internships and serve as a resource for students throughout the application process. STMs served as an extension of the Spotify Talent Recruiting Team by constantly engaging with peers, visiting relevant student orgs, & posting on social media.
Solution
On-campus tactic executions targeted at diverse groups of students and majors
Ongoing content creation to promote Spotify job opportunities
Data capture of high-quality candidate information and interests for Spotify’s use
Results
3.8K
Direct interactions with diverse candidates
2K
Student sign-ups on Spotify's Yello platform
200+
Qualified student job applications per semester
