Situation STA Travel tasked YMC with driving sales of STA Travel experiences and tourism partner assets through digital marketing support, peer-to-peer education, and engaging on-campus events.
Solution
Branded scavenger hunt across the country to win tickets to Peru
Tourism New Zealand-sponsored study breaks for college students
Spring Break promotions across on-campus and digital channels
Results
700K
Organic user-generated social media impressions
160%
Increase in overall web traffic generated from program
80%
Increase in intent to purchase among college students
