Situation YMC developed a campaign to drive online membership by increasing on-campus brand awareness and generating word of mouth marketing buzz.
Solution
Training and management of highly-skilled brand ambassadors
Daily promotional activities around campus during key times
Ongoing social media content creation on top platforms
Results
25M+
Student impressions generated across physical and digital channels
40,000
Pieces of branded collateral distributed on program campuses
8,500
New users acquired through program activities
