Situation YMC created a multi-tiered marketing campaign involving campus outreach and a Spring Break experience in Cancun. The “Stay Connected Hut” and the “Recharge and Refresh Hut” offered genuine value to college students on Spring Break, and connected them with T-Mobile’s brand and products.
Solution
Word of mouth marketing and product demonstrations through ambassadors
Creation of the Stay Connected Hut, a central hub of activity for spring breakers
Creation of the Recharge and Refresh Hut, a relaxing social zone for all
Results
900K
College students reached
38K
College student participants
19K
Promotional items distributed
