Situation YMC implemented a peer-to-peer campaign on 10 college campuses, which grew to 50 campuses in its second year, by naturally engaging Millennial fashionistas with the Vince Camuto brand.
Solution
Digital marketing and on-campus marketing
Female-focused group visits and partnerships
Fashion-forward content posted to branded Facebook pages
Results
65M
Physical and digital impressions
25%
Average penetration of the female undergraduate Facebook population on school-specific pages
510K
Votes cast in 1 week for a Vince Camuto digital contest
