Check out how the most influential fashion-forward college students from around the country are strengthening apparel retailer Express' connection with Millennial and Gen-Z consumers through the #ExpressU Collegiate Ambassador Program.
Google, whose mission is to organize the world’s information & make it universally accessible & useful, tasked Grow Marketing & YMC with bringing the Chromebook to college students in an innovative way.
ASOS, the global online fashion and beauty retailer for fashion forward twenty-somethings, engaged YMC to develop their global student brand launch strategy to launch outside of the UK.
Innovative men’s shaving and lifestyle company, Harry’s, partnered with YMC to introduce the brand and shave products to the US college male audience, focusing on differentiating from their competitors.
Anheuser-Busch tasked YMC with bringing Bud Light, the #1 selling beer in the world, and the #UpForWhatever campaign to local college markets nationwide to establish brand preference among 21-24 year olds.
The iconic and fashion-forward brand, Jessica Simpson, partnered with YMC to launch a college campus program highlighting their 10th Anniversary Collection through product-focused events.
IMAX, the entertainment, technology, and distribution global enterprise, wanted to grow market share among millennials in the US and UK by raising brand awareness and educating around IMAX differentiation.
As the official outfitter of nearly 100 collegiate athletic programs nationwide, adidas engaged YMC to help grow the brand in all facets of student & campus life through grassroots and student influencer networks.
Global lifestyle and men's personal care brand Axe partnered with agencies YMC and Sub Rosa to create a unique and engaging experience to launch their new line of shave and face products during Spring Break 2013.
Timberland, a leader in premium-quality outdoors apparel, footwear, and accessories, partnered with YMC to authenticate their fall product line with college students during key seasonal campus moments.
Amex Serve, a reloadable, pre-paid account with security and benefits associated with American Express, engaged YMC to generate brand awareness on college campuses and position the service as financial necessity.
STA Travel, the top discount student travel agency in the world, tasked YMC with targeting college students to increase sales of STA Travel & tourism partner trips across the globe through campus influencers.
Macat, a platform that helps explain the most popular humanities, arts, & social sciences texts, partnered with YMC to create a college experiential marketing campaign around campus brand ambassadors to support their international launch.
American Eagle Outfitters, a lifestyle clothing retailer targeting Millennials, wanted to own all aspects of campus life through a peer-to-peer marketing program created for the students, by the students.
Leading entertainment companies MTV and mtvU engaged YMC to provide marketing exposure for their advertisers, develop a brand presence for their onsite events, and create compelling content for distribution.
Anonymous social sharing app, Secret, partnered with YMC to generate awareness, drive downloads and increase engagement by targeting college students on Spring Break in Panama City Beach, Florida.
BAND, the ultimate group communication app, tasked YMC with launching its messaging platform in the U.S. market by focusing on product trial, education, and downloads among college students .
The Foundation for Advancing Alcohol Responsibility (FAAR) came to YMC to help understand the alcohol consumption habits and mindsets of young professionals.
California Cryobank, a leader in reproductive and stem cell services, tasked YMC with sharing educational resources and generating awareness among female college students for their egg donation program.
Kiss, the world's largest manufacturer & distributor of professional quality nail products, teamed up with YMC to get imPRESS Press-On Manicures on the fingers of college spring breakers.
Fashion retailer maurices tasked YMC with reintroducing their trendy styles to college females on campuses nationwide, changing consumer perceptions, reengaging brand advocates, and generating awareness.
SK Energy, founded by 50 Cent and PureGrowth Partners, tasked YMC with introducing the brand to US college students while driving awareness and product loyalty, with the end goal of increasing off-take/sales.
The national energy drink brand Rockstar wanted to increase brand awareness and market share beyond their West Coast base, while driving trial and conversion with US millennials on campus and at key events throughout the year.
Contemporary women's fashion company, Vince Camuto, partnered with YMC to cultivate future customers and heighten the brand's status as a sophisticated, high-quality, and fashion-forward brand.
PayPal, the faster and safer way to pay and get paid online, partnered with YMC to authentically integrate the PayPal service and mobile app into the lives of college students in a fun an unique manner.
T-Mobile, one of the world's largest mobile carriers, wanted to engage and provide utility to college students with T-Mobile products and services while traveling internationally to Mexico during spring break.
Sony Pictures Home Entertainment wanted to re-introduce the Seinfeld franchise to college students through a campus tour, complete with branded experiences, content capture, & social tie-ins.
Corona partnered with YMC to manage their marketing efforts to U.S. Millennial tourists in Mexico for 7 years, creating experiences in Cancun and Acapulco for young adults while on spring break vacations.
The global mobile text and voice messaging communication service, WeChat, developed by China leader TenCent, tasked YMC with launching their service in the US market by focusing on early tech adopters—Millennials.
Leading automobile manufacturer, Chrysler Group, tasked YMC to reach college students and drive qualified leads to local dealerships by bringing the the Jeep, Dodge, and Fiat brands to college campuses.
American toy manufacturer Mattel partnered with YMC to introduce the Apples to Apples game to college students across the country in a fun, authentic, and engaging way to cultivate the game players of tomorrow.
The national energy drink brand Rockstar wanted to increase brand awareness and market share beyond their West Coast base, while driving trial and conversion with US millennials at multiple spring break destinations.
Maxim, the largest young men's lifestyle brand in America, tasked YMC in building a spring break presence for their media assets as well as select partners to engage college students while on vacation.
FUZE Beverages, the tea and fruit drink manufacturer, wanted to increase brand awareness and demand among college students during spring break by activating around "healthy" and "fun" activities.
Zipcar, the world's largest membership-based car sharing company, wanted to target college students across the country to drive Zipster membership, increase on-campus brand awareness, and generate WOM buzz.
With 250 campus bookstores nationwide, collegiate outfitter Neebo tasked YMC to help increase store and brand awareness, as well as to drive in-store sales among college students on select Neebo campuses.
Sallie Mae, the student loan company, engaged YMC to drive community growth on their social properties and shift positive perception as well as fun and authentic engagement with millennials.
AMP Energy engaged YMC to increase market share and awareness with college students through a fun, active, and engaging sampling- and content-focused campaign at spring break in the U.S. and Mexico.
LexisNexis, the corporation providing computer-assisted legal research services, engaged YMC for strategic consulting to streamline efficiency and increase effectiveness of the Lexis Associate program.
American Eagle Outfitters wanted to increase product awareness and brand affinity among influential college students during consecutive years of spring break across multiple vacation destinations.
Internet service giant Yahoo wanted to create a season's worth of exciting and compelling content to be featured on their web-based show "The 9", utilizing college students during spring break.
The GRE revised General Test, the admissions test for graduate and business school applicants, wished to engage high-achieving college students nationwide to educate them on the value of taking the GRE.