Situation Capital One tasked YMC with reaching diverse talent to develop future employees. YMC’s answer was C.O.D.A.—the Capital One Developer Academy. A developer academy that welcomed a diverse talent pool, trained them to code, and turned them into a force that will work to make banking good. All of this was tackled while taking into account bias that may have repelled candidates.
Solution
Student surveys, trend analysis, and a student advisory board
Brand strategy, program consulting, and sub-brand design
Digital and print collateral, video, and campus recruiting
Results
12
Collateral pieces developed for online and on-campus use
600%
Of application goal achieved in the first year of the program
8
Components of a full suite of on-boarding gifts
