Situation YMC recruited style-savvy female and male college students to execute an integrated marketing campaign, which included peer-to-peer outreach, influencer marketing, experiential events, and social media promotion.
Solution
Ongoing social media content creation and posting on personal channels
Fashion-focused brand contests, sweepstakes, and events
Exclusive global career and internship opportunities
Results
15M
Organic impressions generated
$400K
Sales generated weekly
1.1K
New customers per week
