YMC, in partnership with the agency Sub Rosa, brought the AXE Face brand to life via Spring Break marketing. Making a big splash at Panama City Beach, FL, we created a multi-channel experience that lived on the beach, in hotel rooms, and at the most popular bars and clubs in town.
Creation of the AXE Face Cube, a face-washing station with skin consultations
AXE Face hotel check-in and room takeovers
Street team sampling and Spring Break promotions
Results
2M+
Direct impressions and 15,000+ daily interactions with U.S. college students
50K
Axe Face samples distributed
9%
Increase in coupon redemption at key retailers
