Situation YMC built a campaign across 30 college campuses nationwide and tasked brand ambassadors with educating their peers on the value of BAND through socially-focused events.
Solution
Awareness-focused events in high-traffic areas of campus
Informational group meetings with campus organizations and classes
College student focus groups and app usability testing
Results
20K
Downloads generated over a 10-week period
78K
College students reached directly on campus
800%
Increase in awareness and positive perceptions about BAND
