YMC developed and executed a brand ambassador program in 11 key markets. Brand ambassadors worked closely with in-market Anheuser-Busch teams to promote Bud Light as the “perfect beer for whatever happens.”
Integration of the brand into existing college traditions
Invite-only parties and bars for Bud Light enthusiasts
Ongoing promotion on all social media channels
Results
283%
Increase in Bud Light sales within activation markets
651K
Social media impressions
2.5X
Increase in Whatever USA audition videos
