Situation YMC leveraged its relationship with the National Intramural and Recreational Sports Association and utilized collegiate rec centers to develop a program that was a win for the students, rec centers, and brands alike.
Solution
Millennial-focused vehicles featured in high-traffic areas of campus
Engaging social media content produced by college student influencers
Brand ambassador street teams comprised of college students + pros
Results
2K
Branded promotional items distributed per day
1.5K
Students engaged directly with key vehicles each day of the activation
18%
Conversion rate of participants to leads
