Situation YMC designed an integrated strategy to reach U.S. young adult tourists before they traveled, while on-site in Mexico (both day and night), and after their vacations.
Solution
Daytime beach lounges and activities for spring breakers
Nighttime bar and club takeovers with A-list musical talent
Daytime/nighttime product sampling + premium item giveaways
Results
130K
U.S. young adult consumers reached across both destinations
300%
Increase in sales and distribution of Corona
35%
Average increase in brand awareness and brand affinity
