Situation The Jessica Simpson Collection worked with YMC to establish the #JessicaOnCampus program, which created a presence at 10 fashion-forward schools located near Belk and Nordstrom.
Solution
Product-focused, on-campus events
Ongoing social media content creation
Student feedback on product and brand
Results
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18M
Social impressions across Instagram and Twitter
16K
Direct student interactions
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1K
Curated #JessicaOnCampus Instagram posts