Situation YMC and Kiss partnered to show female Spring Breakers that the imPRESS Press-On Manicures are for “every mood, every moment.” This was accomplished with an 8-week experiential sampling program in Panama City Beach, FL, and Cancun, Mexico.
Solution
Hand-to-hand sampling from ambassadors to spring breakers
Product demonstrations in high-traffic areas by the beach + pool
Surprise-and-delight giveaways of product and branded premiums
Results
150K
College students exposed to imPRESS Press-On Manicures
63K
imPRESS manicure samples distributed
60K
Spring Break females targeted through email and social media marketing
