Situation YMC worked in partnership with StudentCity to produce “Maxim Break,” an experiential marketing initiative in Acapulco, Mexico.
Solution
Meet and greets with Real World and Road Rules influencers
Live on-site Maxim radio broadcasts on Sirius XM
On-property shows hosted by popular house DJs
Results
100K+
College students exposed to the Maxim brand and Maxim partners over a 2-week period on Spring Break
345%
Increase in students' interest in subscribing to Maxim Magazine
28
Radio shows recorded while on-site at Spring Break in Cancun, Mexico
