Situation YMC developed a Spring Break advertising plan for MTV and mtvU to meet their goal of marketing to college students during Spring Break 2007-2011. YMC created compelling content for both their television channel and mtvU.com, while also driving traffic to their onsite events.
Solution
Beachfront stage and sponsorship village
mtvU Citi Card VIP discount program
Targeted social media marketing
Results
120K+
Student attendance per year
11
mtvU concert performances
500+
Colleges and universities reached
