Situation Capital One had a dynamic vision of creating a movement of young college-aged entrepreneurs who could bring purposeful businesses to life while also increasing their visibility to future applicants. We developed a sponsored start-up competition to advance and nurture students from a variety of backgrounds by providing them with the tools to advance their career, as well as an idea of where to do it.
Solution
Student surveys, competitive analysis, and a student advisory board
Brand strategy, program consulting, brand design, and experience design
Digital and print collateral, event production elements, and team packs
Results
6
Collateral pieces developed for on-campus promotion of the event
14
Digital ad units developed for different participant personas
1
Engaging microsite created for info, registration, and participation
