Situation YMC built a diverse and well-connected group of Tinder U influencers to ignite a national movement. Influencers utilized social content and WOM to spark awareness among friends and followers about the Tinder U feature. YMC was tasked with helping to improve brand perception by introducing Tinder and the Tinder U features to Gen-Z in an authentic and engaging way.
Solution
Build a nationwide team of unique and influential college students
Generate high-quality creative content showcasing how students use the app
Encourage peers to download the app and try the new Tinder U feature
Results
19.4%
Average engagement rate on influencer content
9.1M
Social media impressions generated through influencer posts
1.2M
Total Instagram engagements on influencer posts
