Situation YMC and Zipcar developed a scalable, nationwide, on-campus program to drive Zipster memberships, increase brand awareness, and generate an authentic buzz.
Solution
Hiring and training of college student brand ambassadors
Daily promotional activities with students around key campus moments
Social media content creation and outreach on top social platforms
Results
39K
Peer-to-peer conversations
5.1M
Physical and digital impressions
500+
On-campus Zipcar experiences and events
