Situation Maybelline engaged YMC to build a nationwide college student sampling campaign centered around pivotal college student mindset moments, both on- and off-campus.
Solution
Engage with large & diverse student groups for scalable sampling
Leverage hero and recently launched products for maximum impact
Build a community of Maybelline fans on campuses across the country
Results
26K
Students reached
55K
Products + branded promotion items distributed
950
Branded mailers distributed
