Situation By leveraging the insight that students are increasingly working in the cloud, YMC brought Google’s Chrome and Chromebook to schools across the country and created Lending Libraries where students and faculty participated in demos and checked-out devices for multi-day trials.
Solution
Beautiful custom-fabricated pop-up experience
Student brand ambassadors, influencers, and surprise-and-delight moments
Surprise Pops to give away dozens of free Chromebooks to students
Results
245K
Students and faculty directly participated in the campaign
1
1st place medal for 2015 Event Marketer EX Awards “Best Pop-Up"
2500+
Chromebooks checked out daily from the Lending Library ("sold out")
