Situation YMC assembled a team of 25 wellness-oriented ambassadors on 10 green campuses to educate their peers on the importance of the #powerofgreen in healing the body from the outside in, and inside out. This was accomplished through peer-to-peer education, engaging on-campus events, and authentic social media content creation.
Solution
Recruitment, training, and management of lifestyle brand ambassadors
Hand-to-hand product sampling and student education
Focus groups to generate brand, product, and pricing strategy insights
Results
45K
Product samples distributed
124%
Percentage of goal met for email capture and text opt-in metrics
28K
Total student interactions
