Situation YMC and Maybelline partnered to position the brand as an on-trend, relevant, and budget-friendly beauty option for college consumers, introducing students to a a highlighted array of new and high-performing beauty products.
Solution
Provide sampling to highlight product diversity and shade inclusivity
Create relevant, high-quality ambassador content to spread brand awareness
Increase customer acquisition through Maybelline mailing list sign-ups
Results
160.9K
Product samples distributed to unique students
14.3K+
Total product page views during program weeks
5.6M
Social media impressions on Instagram
