Aerie: #AerieREAL Mobile Pop-Up

Aerie, the brand of bras, swim, and apparel which has ignited a national body positivity movement, engaged YMC to create a unique retail brand experience to reach customers nationwide with a mobile pop-up tour.

Situation YMC and Aerie worked collaboratively to create the perfect branded mobile showroom and retail concept from the ground up, utilizing design elements from Aerieā€™s innovative flagship store locations and core messaging from the #AerieREAL campaign.


Turnkey planning and high-traffic placement

Transportation, set-up, breakdown, and maintenance of all tour elements

Creative design and development of all tour activities



Student traffic and pop-up attendance


Average total sales per pop-up stop


Social content pieces created using #AerieREAL

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