Capital One: C.O.D.A

Capital One, a leader in providing financial products and services to consumers, small businesses & commercial clients set out to develop future employees.

Situation Capital One came to us because they needed developers & had a mandate for diverse talent. We developed C.O.D.A.—the Capital One Developer Academy. A developer academy that welcomes a diverse talent pool, trains them to code—taking into account bias that may have repelled candidates—and turns them into a force that will work to make banking good.

Solution

Student Surveys, Trend Analysis, & Student Advisory Board

Brand Strategy, Program Consulting, & Sub-Brand Design

Digital + Print Collateral, Video, & Campus Recruiting

Results

12

Collateral pieces developed for online and on-campus use

600%

Of application goal surpassed in the first year of the program

8

Components of a full suite of on-boarding gifts

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