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Posts by category
- Category: College Marketing
- School’s Back in Session: A Student’s Take on Making Your Next Campus Campaign a Success
- COVID-19 On Campus: A Reflection On Campus Marketing in 2020 and Predictions for 2021
- Meet Our First-Ever YMC Student Scholarship Recipients
- Introducing the YMC Student Scholarship Program
- 4 Ways to Reach Gen-Z IRL: The Power of Experiences
- 5 Ways Your Brand Can Vet Its Collegiate Influencers
- Selecting the Right College Campuses for Campus Rep Programs
- The Benefit of Sponsoring Intramural Sports on Campus
- Campus Reps Will Integrate Your Brand into Greek Life
- Student Micro Influencers Are the New Celebrity Endorsement
- 4 Ways to Build a Word of Mouth Marketing Campaign
- 6 Ways to Sponsor a College Football Tailgate
- 6 Examples of User Generated Content That Works
- How to Run a Product Sampling Event on Campus
- The Rise of Micro Influencers on College Campuses
- 6 Tips for Hiring a College Marketing Agency
- Why Your Brand Should Invest in College Marketing
- Top College Marketing Trends of 2017 + Predictions for 2018
- Category: Digital Marketing
- Out and Proud: Gen-Z and LGBTQ+ Identities
- Don’t End Up Being the April Fool
- Blanding/Branding: Is Anyone Else Bored?
- Cannabis Advertising: Creative Solutions to 420 Marketing
- Clubhouse: The Rise of an Audio-Social App
- Pinterest – The Most Positive Place on the Internet
- Saying the Quiet Part Loud: Broaching Taboo Topics in Advertising
- The Kids Hate You: How to Market to Gen-Z
- TikTok Influencers: The Missing Piece
- Hip and With It: A Small Business’ Guide to TikTok
- 4 Instagram Metrics Your Brand Should Be Tracking
- A Millennial’s Take on Instagram Ads
- Gen-Z Loves Branded Content
- Incorporating Influencer Marketing into Your Next Campaign
- 7 Ways Online Sweepstakes Grow Your Youth Customer Base
- YouTube Influencers Are Changing the Face of Advertising
- Category: Industry News + Trends
- Understanding Gen-Z & Gen Alpha
- How Super Bowl LV Will Be Different for Advertisers and Fans
- The Inside Scoop on Millennial and Gen-Z Holiday Gifting in 2020
- 4 Key Differences Between Millennials and Gen-Z
- Calvin Klein’s Racy Ads Spark Backlash
- How Adidas Leapt from Athletic Style to Street Style
- Millennial Guide to Fashion: Dress Dynamic
- A Few Thoughts for Nine West
- How Visa Sought to Capitalize on Heartbreak…and Lost
- Category: Mobile Tours + Pop-Ups
- Category: Spring Break Marketing
- Category: Student Brand Ambassador
- Five Steps to Becoming a Nano-Influencer or Micro-Influencer
- 5 Things to Look for When Recruiting a Campus Rep
- 3 Ways Campus Rep Programs Pay for Themselves
- 6 Skills You’ll Master as a Student Brand Ambassador
- Introducing the 2017-18 Aerie Real Student Brand Ambassador Team
- New York, the (Big) Apple of My Eye
- What I Learned as an Adidas Student Brand Ambassador
- Category: Uncategorized
- Category: YMC Insights
- The 2022 YMC Gift Guide for Gen-Z and Millennials
- Meet the #YMCrew: Naeilah Odom
- Meet the #YMCrew: Delaney Mills
- Black History Month: Black Teens are Leading the Way
- The 2021 YMC Gift Guide for Gen-Z and Millennials
- A Millennial’s Guide to Landing a Post-Grad Job
- The Perfect Beer for the Best Internship Ever
- Gift This, Not That
- The Truth About Fostering Dogs
- Meet Our Managing Director – Ben Varquez
- The Cost of Career Experience
- I Listened to What That Swoosh Said
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