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Posts by category

• Category: College Marketing
  • Introducing the YMC Student Scholarship Program
  • 5 Ways Your Brand Can Vet Its Collegiate Influencers
  • Selecting the Right College Campuses for Campus Rep Programs
  • The Benefit of Sponsoring Intramural Sports on Campus
  • Campus Reps Will Integrate Your Brand into Greek Life
  • Student Micro Influencers Are the New Celebrity Endorsement
  • 4 Ways to Build a Word of Mouth Marketing Campaign
  • 6 Ways to Sponsor a College Football Tailgate
  • 6 Examples of User Generated Content That Works
  • How to Run a Product Sampling Event on Campus
  • The Rise of Micro Influencers on College Campuses
  • 6 Tips for Hiring a College Marketing Agency
  • Why Your Brand Should Invest in College Marketing
  • Top College Marketing Trends of 2017 + Predictions for 2018
• Category: Digital Marketing
  • A Millennial’s Take on Instagram Ads
  • Gen-Z Loves Branded Content
  • Incorporating Influencer Marketing into Your Next Campaign
  • 7 Ways Online Sweepstakes Grow Your Youth Customer Base
  • YouTube Influencers Are Changing the Face of Advertising
• Category: Industry News + Trends
  • 4 Key Differences Between Millennials and Gen-Z
  • Calvin Klein’s Racy Ads Spark Backlash
  • How Adidas Leapt from Athletic Style to Street Style
  • Millennial Guide to Fashion: Dress Dynamic
  • A Few Thoughts for Nine West
  • How Visa Sought to Capitalize on Heartbreak…and Lost
• Category: Mobile Tours + Pop-Ups
  • 6 Tips for Planning a Pop Up Shop Tour
  • Making Your Brand’s Pop-Up Shop a Success
  • 7 Elements to Consider for Your Brand’s Mobile Tour
• Category: Spring Break Marketing
  • 6 Branding Moments for Spring Break Marketing
  • Why Your Brand Should Be at Spring Break
• Category: Student Brand Ambassador
  • 5 Things to Look for When Recruiting a Campus Rep
  • 3 Ways Campus Rep Programs Pay for Themselves
  • 6 Skills You’ll Master as a Student Brand Ambassador
  • Introducing the 2017-18 Aerie Real Student Brand Ambassador Team
  • New York, the (Big) Apple of My Eye
  • What I Learned as an Adidas Student Brand Ambassador
• Category: Uncategorized
  • 4 Ways to Reach Gen-Z IRL: The Power of Experiences
• Category: YMC Insights
  • A Millennial’s Guide to Landing a Post-Grad Job
  • The Perfect Beer for the Best Internship Ever
  • Gift This, Not That
  • The Truth About Fostering Dogs
  • Meet Our Managing Director – Ben Varquez
  • The Cost of Career Experience
  • I Listened to What That Swoosh Said

Leaderships

• Paul Himmelfarb
• Ben Varquez
• Joanna DiGloria

Jobs

• Digital Marketing Manager
• Marketing Program Manager
• Marketing Program Strategist

Services

• Ambassadors & Influencers
• Mobile Tours & Pop-Ups
• Campus
• Retail Store Support
• Social Media
• Spring Break
• Creative & Branding
• Digital
• Employer & Talent

Processes

• Account Team
• Campaign Management
• Ambassador & Influencer Recruitment
• Ambassador & Influencer Training
• Campus & Market Selection
• Event Planning & Production
• The Hub
• KPI & Metric Tracking

Case Studies

• ASOS
• Under Armour
• Tinder
• Google
• Dermalogica
• Spotify
• Adidas
• Hims
• Soap & Glory
• Capital One
• American Eagle Outfitters
• Moleskine
• Original Penguin
• AXE
• Topman
• MTV
• Bud Light
• Express
• Capital One
• American Eagle Outfitters
• Timberland
• Jessica Simpson
• Harry's
• Vince Camuto
• Corona
• FUZE
• IMAX
• BioClarity
• StudyBlue
• AMP Energy
• Secret.ly
• Sallie Mae
• Neebo
• Citi
• Paypal
• T-Mobile
• American Express
• Kiss Cosmetics
• Mattel
• American Association of Colleges of Osteopathic Medicine
• LexisNexis
• Chrysler
• California Cryobank
• Zipcar
• STA Travel
• BAND
• SK Energy
• The GRE
• Rockstar Energy Drink
• Responsibility.org
• The Center for Audit Quality
• Rockstar Energy Drink
• Yahoo!
• PrepMatters
• Maxim
• WeChat
• Sony
• American Association of
  Colleges of Pharmacy
• maurices
• Macat