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- Category: College Marketing
- School’s Back in Session: A Student’s Take on Making Your Next Campus Campaign a Success
- COVID-19 On Campus: A Reflection On Campus Marketing in 2020 and Predictions for 2021
- Meet Our First-Ever YMC Student Scholarship Recipients
- Introducing the YMC Student Scholarship Program
- 4 Ways to Reach Gen-Z IRL: The Power of Experiences
- 5 Ways Your Brand Can Vet Its Collegiate Influencers
- Selecting the Right College Campuses for Campus Rep Programs
- The Benefit of Sponsoring Intramural Sports on Campus
- Campus Reps Will Integrate Your Brand into Greek Life
- Student Micro Influencers Are the New Celebrity Endorsement
- 4 Ways to Build a Word of Mouth Marketing Campaign
- 6 Ways to Sponsor a College Football Tailgate
- 6 Examples of User Generated Content That Works
- How to Run a Product Sampling Event on Campus
- The Rise of Micro Influencers on College Campuses
- 6 Tips for Hiring a College Marketing Agency
- Why Your Brand Should Invest in College Marketing
- Top College Marketing Trends of 2017 + Predictions for 2018
- Category: Digital Marketing
- The Kids Hate You: How to Market to Gen-Z
- TikTok Influencers: The Missing Piece
- Hip and With It: A Small Business’ Guide to TikTok
- 4 Instagram Metrics Your Brand Should Be Tracking
- A Millennial’s Take on Instagram Ads
- Gen-Z Loves Branded Content
- Incorporating Influencer Marketing into Your Next Campaign
- 7 Ways Online Sweepstakes Grow Your Youth Customer Base
- YouTube Influencers Are Changing the Face of Advertising
- Category: Industry News + Trends
- How Super Bowl LV Will Be Different for Advertisers and Fans
- The Inside Scoop on Millennial and Gen-Z Holiday Gifting in 2020
- 4 Key Differences Between Millennials and Gen-Z
- Calvin Klein’s Racy Ads Spark Backlash
- How Adidas Leapt from Athletic Style to Street Style
- Millennial Guide to Fashion: Dress Dynamic
- A Few Thoughts for Nine West
- How Visa Sought to Capitalize on Heartbreak…and Lost
- Category: Mobile Tours + Pop-Ups
- Category: Spring Break Marketing
- Category: Student Brand Ambassador
- 5 Things to Look for When Recruiting a Campus Rep
- 3 Ways Campus Rep Programs Pay for Themselves
- 6 Skills You’ll Master as a Student Brand Ambassador
- Introducing the 2017-18 Aerie Real Student Brand Ambassador Team
- New York, the (Big) Apple of My Eye
- What I Learned as an Adidas Student Brand Ambassador
- Category: Uncategorized
- Category: YMC Insights
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Case Studies
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- Bleacher Report
- Pentel
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- Capital One: C.O.D.A.
- American Eagle Outfitters
- Free2Move
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- Original Penguin
- AXE
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- MTV
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- American Eagle Outfitters
- Timberland
- Jessica Simpson
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- Kiss Cosmetics
- Mattel
- American Association of Colleges of Osteopathic Medicine
- LexisNexis
- Chrysler
- California Cryobank
- Zipcar
- STA Travel
- BAND
- SK Energy
- The GRE
- Rockstar Energy Drink
- Responsibility.org
- The Center for Audit Quality
- Rockstar Energy Drink
- Yahoo!
- PrepMatters
- Maxim
- Sony
- American Association of
Colleges of Pharmacy - Maurices
- Macat